iPhone 5 Enthusiasts Seeing “5″ Hidden In WWDC Logo
Posted by Michael Nace on Thursday Apr 26, 2012 Under Apple News, iPhone 5 Predictions
It might just be that consumers have iPhone 5 on the brain, but blog readers are tilting their head to the left and seeing implied 5s throughout the multi-colored logo for the 2012 WWDC. Is this one of Apple’s subtle hints, or just wishful thinking?
As a postscript to my article yesterday on the official announcement of the 2012 Worldwide Developers Conference, I asked readers if they had any creative interpretations of this year’s WWDC logo, since Apple is well known to foreshadow their events with cryptic logos and promotional graphic that often hold clues to what new product is going to be announced. Apple’s choice of clues have sometimes proven to be too well-hidden, and only 20/20 hindsight reveals them after the new device has been announced.
In this case, however, a wide range of iPhone 5 News Blog readers immediately spotted a clue that jumped right out to them: a succession of implied 5s throughout the multicolored WWDC logo.
Can you see it? Cock your head to the left — readers in the thread from yesterday’s post are seeing a large, red 5 in the center of the logo, and a series of other implied 5s as well.
Of course, if you cock your head to the right, you see what looks like a series of apps or screens shooting upward, which would also imply that the WWDC will be soley about iOS 6. Still, veteran reader and commenter SpasticPat also located what he thinks looks like an implied iPhone 5 in the center of the graphic as well. A less-supported theory being bandied about is that the logo could also imply that Apple will announce the long-rumored iTV at the WWDC, or perhaps the even more mystical “Mini iPad.” But few have been able to find any hidden message in the WWDC logo to substantiate that theory. What about you? Do you see the 5s in the logo? Or do Apple users just have iPhone 5 on the brain?
By Michael Nace
Michael Nace is the Publisher of the iPhone 5 News Blog and iPhone 6 News Blog. He has published articles about the iPhone since 2010.
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April 26th, 2012 at 8:18 am
the problem is, that apple call it new iPhone
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April 26th, 2012 at 8:59 am
Y’know, i’m not seeing a thing; whether it be the subliminal 5′s or any other hidden clues. But I am dizzy as hell now. Maybe we can get some readers who do see certain things to submit outlined interpretations of the logo. I’d be curious to see if Where’s Waldo has really been found or if its just a clever way the brain tricks you into thinking you’re seeing what you really want to. This too shall pass.
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April 26th, 2012 at 9:53 am
That’s the five I see in it..
http://oi49.tinypic.com/124x9c1.jpg
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April 26th, 2012 at 10:03 am
Look really close at the top left-hand of the picture of the apple. Now look 4 small blocks down. Now 3 blocks to the left. Now 4 boxes down. I see picture of a puppy eating some bacon! No, but really. When we want something really bad, our minds force it to be there. I can’t see squat though… AND I REALLY WANT THAT PHONE.
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April 26th, 2012 at 10:42 am
It’s just App icon outlines.
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April 26th, 2012 at 10:59 am
dofe, it won’t be called the “new iPhone” now, that’s too predictable
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April 26th, 2012 at 11:08 am
I see a number 2 on the left side but other than that nada…-_-
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April 26th, 2012 at 11:11 am
wait! I also see a tv with the stem of an apple in the center
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April 26th, 2012 at 11:58 am
I think that the contours of the implied 5s are not all necessarily the same color. The 5 shapes share the colors of different boxes intersecting one another. It better to look for the thin black/grey contour lines that frame each box to see the tracings of the 5s.
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April 26th, 2012 at 1:23 pm
I have a theory that I haven’t seen on here yet.
Apples MacBook pro/air line are both due for updates very soon. WWDC is around the time that intel’s ivy bridge processors will start appearing in pcs.
I think the colorful apple logo could mean that that Apple’s notebook lineup will be getting retina displays. Compare the invitation to the colorful banner apple put up at the “new iPad” keynote.
http://touchreviews.net/ipad-3-media-event-preparation-yerba-buena-march-7th/
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April 26th, 2012 at 1:33 pm
@ Carolien: Thats the same 5 I see. I wish I could see the hidden shape of the iPhone 5 that SpasticPat was talking about.
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April 26th, 2012 at 1:38 pm
I wonder if there is a hidden message in the dates that WWDC is scheduled for.
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April 26th, 2012 at 1:41 pm
I see the shape of Jesus’ face… Does that mean the lord will rise in June? Or is that just a case of “Same shit, different name”? ;D
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April 26th, 2012 at 2:03 pm
i dont see the other, this stands out more.
http://fotos.fotoflexer.com/9aacb21a0be5db1268bf177a6a0f498c.jpg
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April 26th, 2012 at 2:04 pm
Sure, I see a 5… I also see a 9 and an S. People are just over analyzing this, as always.
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April 26th, 2012 at 2:10 pm
Thanks for your comment, David, and it is a fair one. However, you also have to admit that previous Apple-related promotional logos have indeed turned out to be cryptic. In the past, Apple has embedded symbolic meaning into them. It’s possible that the analysis here is way off and totally wrong, but I think that it’s fair to assume that the logo has meaning. They always do — that’s Apple’s way of getting us all hopped up.
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April 26th, 2012 at 2:11 pm
Yeah, Andrew. That’s the first one I saw as well.
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April 26th, 2012 at 2:34 pm
If this logo had been shown last year, people would have been seeing Ss, “confirming” the then-upcoming launch of the 4S.
The media calls the upcoming iPhone “iPhone 5″ because, and only because, that is what most people call it, not because Apple has given us any indication that that’s what they want to call it. There is absolutely no empirical evidence or valid reasoning that might lead us to believe that Apple will choose 5 as the number of this next iPhone. Therefore, I find it a bit ludicrous to look for clues of the 5. We know that Apple gives little consideration to people’s expectations in naming their products (iPad 3, I’m looking at ya).
Just to make an analogy, this is, to me, tantamount to trying to find the letters “G-O-D” somewhere in nature as evidence that God exists. Just because we call him/her/it “God” doesn’t mean he calls himself that. In fact, people call him different things in different languages. Much like not everyone hypothesizes the next iPhone will be called the “iPhone 5.”
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April 26th, 2012 at 2:39 pm
By the way, I know that if it does turn out to be called “iPhone 5,” I’ll get served big time. If that turns out to be the case, I’ll make a $20 donation to the iphone6newsblog.com
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April 26th, 2012 at 4:05 pm
I have to admit i actually found the word GOD in it.
LOL
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April 26th, 2012 at 4:22 pm
LOL Andres & Carolien!
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April 26th, 2012 at 4:50 pm
What do you think of my theory Michael?
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April 26th, 2012 at 5:18 pm
Don’t know if you saw this Michael but TriQuint, who supplies Semiconductors says that their last quarter was lower than normal. The part that interested me is here:
TriQuint said sales in the current quarter will fall at least 19 percent to the lowest point in at least two years… While Quinsey wasn’t specific about where the problem lies, Apple has incorporated TriQuint chips in the last several generations of the iPhone. Apple is approaching its annual iPhone upgrade — the last upgrade took place in October — and sales tend to fall off before new products launch.
here’s the link:
http://9to5mac.com/2012/04/26/apple-chip-supplier-triquint-having-challenging-quarter-due-to-its-biggest-customer-apple/
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April 26th, 2012 at 5:41 pm
@Mark: I like your theory. While the “5″ theory might be far-fetched, I think all of the multi-colored screens speaks more possibly to something related to screens. Retina displays on the MacBooks is a good idea, and probably more realistic than iTV.
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April 26th, 2012 at 5:58 pm
Thanks, SpasticPat. Yeah, it’s interesting. It’s also hard for me to parse. That quote above is from The Oregonian, and they seem to be suggesting that TriQuint’s revenues are down because Apple is not producing as many units, on account of the new iPhone arriving this year. At the same time, I’m not sure what 9to5Mac’s angle is in the story. It’s poorly written. check it out:
“We know from teardowns that Apple included TriQuint chips in many generations of the iPhone and iPad, including the most recent iPhone 4S and third-generation iPad. When iPhone component supplier Qualcomm announced last week it was having “trouble meeting demand” for LTE chips likely to end up in a next-gen iPhone, many analysts speculated that was a clear indication of an October iPhone launch.”
I mean, is it me, or do those two sentences have nothing to do with one another? I’m sure the writer had somein mind — it’s a shame he didn’t put it into the article.
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April 26th, 2012 at 7:16 pm
And of course BGR has to have their say. They ‘claim’ to have access to VZW’s roadmap for upcoming smartphone releases and say that the new iPhone will launch in the fall. No source is listed and I seem to remember them doing the same thing last year as well and being incorrect. As someone on CNet.com commented on it, it’s just ‘click bait’ to get people to their site most likely:
http://www.bgr.com/2012/04/26/verizons-summer-fall-2012-smartphone-roadmap/
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April 26th, 2012 at 7:41 pm
Yeah, BGR has a very poor track record for release date rumors. I’m not sayin’, I’m just sayin’.
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April 26th, 2012 at 9:15 pm
I came out with a song for your site! “5AM waking up in the morning, grabbing my iPad to see whats new. Going to my favorite site to check the news. Because its iphone, iphone, iphone 5 on this site day, looking forward to WWDC, DC, DC.. iphone 5 day, 5 day.” Lyrics to it’s friday. Sorry i have to post this. can’t stop checking back to see any news!
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April 26th, 2012 at 9:43 pm
@Undfeatable me too!
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April 26th, 2012 at 11:35 pm
@Michael I’ll definitely agree there’s meaning in the logo somewhere. But, at the same time, I think Apple does like to screw with all of us a little bit too
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April 27th, 2012 at 12:54 am
I have a question for all the commentors out there. Do most of you even use the like/dislike button under each post? Did you even know it was there? I think its a little understated. Also to Michael, for your next blog, you should try a three column page. Most websites have three columns with info. Yours has like 2 and a half.
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April 27th, 2012 at 7:44 am
You’re preaching to the choir about blog formats, undfeatable.
You’ll recall I attempted an overhaul and was the victim of a “blog coup.” lol Which was actually kind of cool — it’s neat when a readership actually cares that much about your blog format. But if I ever get my wider-range blog property off the ground, it’ll definitely be very “web 2.0″ in format. I don’t like this monolithic format, because I cannot make any creative choices on how to position and order articles. They cannot be organized — they just go top to bottom. It’s nice when you can have a “featured” section, and articles grouped into different categories. I like all that stuff.
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April 27th, 2012 at 7:47 am
Comments deleted, GetSwole. Sorry for the confusion. Yeah, I posted the same photo twice, because I wanted people to be able to reference it for the article topic. As a rule, I do not delete comments. Only if they are outrageously offensive, have an offensive link, duplications, or spam. Or by request.
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April 27th, 2012 at 7:49 am
True, David. I still think that Apple’s teaser photo for the iPad 3, which suggested no home button, was an example of Apple setting an expectation that they couldn’t live up to. If the new iPhone isn’t coming to the WWDC, Schiller should have sat down with the graphics person and said, “whatever you do, don’t put anything in the logo that looks like a 5!”
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April 27th, 2012 at 8:37 am
If you do plan to cover more products in depth about apple, you should really shoot for an engadget.com type of page. The white space you had previously was more than theirs, which may affect some people.
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April 27th, 2012 at 8:45 am
To me, I see the 5, but I also see lots of Apple products, an iPad, a nano, maybe a MacBook,
all of it. They may just be incorporating many of
their products into the logo, though I get the whole
code idea in their announcements. The whole thing
when I saw it made me think TV. So it’s fun to
guess and read other’s guesses!
Love this blog!! Thank you!
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April 27th, 2012 at 11:35 am
Folks, we’re being covered on this story: http://www.webpronews.com/iphone-5-rumor-wwdc-logo-provides-clues-2012-04
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April 27th, 2012 at 12:04 pm
Wait. There is Mac air 2, in the hidden 2, and iphone 5 in the 5. Howzatt??
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April 27th, 2012 at 12:46 pm
OK. Here’s my take. The image is meant to evoke the idea of a hologram. Highly saturated rainbow colors, the idea of motion and depth and shimmer. Check out the hologram on a credit card in your wallet to see the similarities.
Relevance? Well, it turns out Liquidmetal, which Apple is rumored to be using in next-gen casings (for iPhone and laptop lines), can have holograms etched directly into them. Check it: http://www.cultofmac.com/54673/apple-will-build-iphone-from-liquidmetal-says-another-former-exec-exclusive/
This is admittedly a wild guess, but every time I see the invite image, all I see is “hologram”. Hope it’s true!
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April 27th, 2012 at 1:36 pm
(Full disclosure – beyond being an Apple fan, I’m rooting for liquidmetal, as I own a small amount of their stock. So I definitely hope it’s true for a few reasons!)
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April 27th, 2012 at 2:44 pm
@ Michael, you beat me to it. I found that link on my Android P.O.S. phone this morning and was going to post it here but it’s so damn hard to copy and paste on that phone that I couldn’t do it…
Yours,
Veteran Reader/Commenter SpasticPat
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April 27th, 2012 at 2:46 pm
@ M. That hologram in the liquidmetal looks amazing! I would LOVE an iPhone with that stuff with Apples etched into the entire liquidmetal case. I definitely see that in the WWDC logo after checking out your article.
Yours,
Veteran Reader/Commenter SpasticPat
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April 27th, 2012 at 2:58 pm
http://farm9.staticflickr.com/8010/6973190202_3a35c7fa04.jpg
I put them side by side. Credit to M. for posting original link.
Yours,
Veteran Reader/Commenter SpasticPat
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April 27th, 2012 at 3:06 pm
I love how SpasticPat is rolling with the “Veteran Reader/Commenter” title. Loving it! By the way, Pat: your commented 185 times on this website. Certainly worthy of the “Veteran Reader/Commenter” moniker.
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April 27th, 2012 at 3:09 pm
How many comments do I have? (only half count i believe….)
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April 27th, 2012 at 3:10 pm
also spastic, you should change your little icon. Did mine last night.
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April 27th, 2012 at 3:14 pm
@undfeatable: You have 171. I see a rivalry brewin’.
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April 27th, 2012 at 4:01 pm
I’m just goofing around with the veteran thing, and am NOT full of myself lol, but I love this site! And sorry for the mult. repeat posts, just kept thinking of more to say and we don’t have the edit button anymore as far as I an see…
Yours,
Veteran Reader/Commenter SpasticPat
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April 27th, 2012 at 4:59 pm
I think this wwdc is going to be Tim cooks first big impression. Its essential for it to be spectacular.
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April 27th, 2012 at 5:18 pm
I think it will be spectacular. And btw I just tried to change my picture, hoping it worked….we’ll see when I hit submit…
Yours,
Veteran Reader/Commenter SpasticPat
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April 27th, 2012 at 9:15 pm
How do you change your picture?
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April 27th, 2012 at 9:17 pm
Has anyone tested this to see if it is retina display resolution? Are all of the square the same scale? ( like 4:4 or whatever?). And I’m pretty sure that if they released a new MacBook air it would not be the second one, and therefore could never be
Called the MacBook air 2. I could be wrOng, but I doubt it
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April 27th, 2012 at 10:15 pm
@justinQ, click on the picture. It will bring you to this Jewish site. The site is gravatars. Once you create an account, just upload pictures!
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April 28th, 2012 at 12:45 am
@ Undfeatable is it really a Jewish site? lol
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April 28th, 2012 at 1:07 am
@spastic, well, now idk. I went to it the first time and it was like shalom and said other Jewish words, now their having australian words! Must switch everyday. Oh and Michael, the blog looks more colorful and professional with us big commenters changing that weird picture!
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April 28th, 2012 at 8:19 am
Vernicularis Should put up his picture of him/some guy holding his iPad up to his ear like a phone as his gravitar.
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April 28th, 2012 at 5:30 pm
Personally, from when I first saw it I think it looks like the outline of a processor, but more importantly has the same design as a processor ‘floor plan’ like in the link here: http://static.arstechnica.com/hardware/floorplan.jpg
If its true, it will obviously point to the Ivy Bridge ~ new macs
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April 29th, 2012 at 8:24 am
Year before last was the 4 in the background (ios4 came out). Last year all the apps were going up into the clouds (icloud). This year overlapping tiles/widgets like everyone has been asking for over the years? My $0.02
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April 29th, 2012 at 2:53 pm
I still says as M. posted above it looks holographic to me which points to liquidmetal, though the overlapping tiles/widgets makes sense as part of the software side.
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April 30th, 2012 at 8:12 am
I want an iPhone 5 but I’m not going crazy. I deffinetly c 5s
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April 30th, 2012 at 8:14 am
Can u guys help me, I really need a phone urgently but I’m not sure if I should get the 4s or wait, will it be much longer?? Plz reply and help me out
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April 30th, 2012 at 8:26 am
@Abby
If you need a phone that urgently, then you obviously can’t wait for the new iPhone, so get the 4s. It’s a great phone, so I wouldn’t worry about it.
On the other hand, if you CAN wait, you might as well do so to get whatever new features they will add.
I waited last year with a dying 3Gs until the 4s came out. Had I known earlier that it wouldn’t come out until October, I would have just gotten an iPhone 4 in April. Unfortunately, only Apple knows when they will release the phone, and what features it will have.
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May 30th, 2012 at 5:47 pm
I know this article is a bit outdated, but honestly, doesn´t anyone see the squares? I mean, what else is square other than the Apple TV. Well, actually the Mac mini is, but with all this hype around TV, it´s probably around Apple TV, and subsequently the iTV.
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April 3rd, 2013 at 2:43 pm
It is in point of fact a great and useful piece of info. I’m happy that you just shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.
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