With Apple CEO Tim Cook’s keynote address coming and going with only the announcement of iOS 6 beta and a new MacBook line, Cupertino seems to have officially shifted away from using the WWDC as their launch point for new iPhones.
For those who were extremely excited about the launch of a new generation of MacBooks, this was their moment. Apple CEO Tim Cook unveiled some impressive, new specs for the MacBook Air and Pro, with the Air featuring up to 2 ghz and up to 3.2 ghz with turbo boost, and p to 512 gb flash storage available, plus USB 3. The Pro? New processors: 2.7ghz up to 3.7, faster video, and USB 3. Even more impressive for the Pro — it weighs in at just 4.6 lbs., and features the coveted retina display with 2880 x 1800 resolution. Yep — that makes it the world’s highest resolution on a notebook.
Moreover, the Macbook Pro will be shipping with quad core i7 and up to 16gb RAM. Up to 768GB internal flash storage. 7 hours battery. SD, HDMI, and, finally, Thunderbolt. Together with FaceTime HD and dual mics, it represents a pretty major hardware upgrade from the current MacBook Pro.
Of course, it isn’t the sort of hardware announcement that Apple enthusiasts were hoping for.
Similarly, iOS 6, iCloud, and the software side of Apple seemed to deliver on what had been rumored about it for the past few months: improved Siri, Apple Maps, tons of new features, 3G Facetime, etc.
The big story, however — at least as it pertains to the subject matter of this blog — is what was left out at this year’s WWDC: any mention of the iPhone. Tim Cook and company logged a sprawling, two-hour exposé of new Apple offerings, and as usual, managed to fill it with tons of new features. But by not announcing the iPhone 5, Apple has appeared to have at least unofficially moved the iPhone announcement period out of June — for Apple, two years in a row is just about the most predictable pattern we’re ever likely to get from them.
If you believe the rumors to be true — that Apple will release the iPhone 5, a new iPod, iPad Mini, and iTV all within 2012 — then Cupertino officially has about six months to work with. If they manage to release all four of those rumored devices, it will make the second half of 2012 the busiest and most compressed product release schedule for Apple’s top-tier products ever. It will be impossible for them to buffer their product releases in the way that they have in years past. But perhaps their thinking is that there is plenty of buzz and excitement between the fur remaining rumored iProducts for them to succeed in spite of being released in closer proximity to one another. That is most certainly the case for the iPhone 5 which, by all definition, is now two years late from being released.
By Michael Nace