Corroborative photos out of Asia depicting a fully-assembled iPhone 5 made of the same parts leaked by 9to5Mac were quickly debunked, but not before fooling the likes of Gizmodo, BGR, and others. If those photos could be faked, so too could the 9to5Mac photos.
Just on the heels of the 2012 WWDC keynote address, wherein Apple failed to deliver the iPhone 5 for the second year in a row, excitement over the sixth-generation device was briefly rekindled, with the appearance of photos that depicted the same iPhone 5 parts shows by 9to5Mac in full assembly. According to FoxNews, “Images published on a Chinese tech blog purportedly show “leaked” photos of the unannounced, unreleased, unavailable Apple iPhone 5 — the hotly anticipated next version of the device that rewrote the rules for smartphone makers.”
The photos quickly made their rounds to the usual suspects: Apple Insider, Gizmodo, BGR, etc., all of which bought into the new photos as authentic. The only problem is, they aren’t.
These new photos are little more than renderings, put together by Dutch designer Martin Hajek. Taking the piss out of the Apple intelligensia, he had this to say to FoxNews: “It’s been amazing and a lot of fun to see how many ‘knowledgable’ people fell for them . . . It’s a testimony to how embedded Apple has become in our daily life.” No, Martin — it’s a testimony of how badly the likes of Gizmodo and BGR want to get the big scoop, and buy into the huge payday that the 9to5Mac photos have been to the rumor mill.
The fact is, now that we’ve seen what this Dutch designer did with the original leaked iPhone 5 parts, what we’ve seen thus far seems increasingly like a cynical hoax, designed to do nothing more than excite the Apple base for the purposes of making money on ads.
BGR tried to back pedal on their own coverage with this update: “UPDATE: Italian iPhone blog iPhoneItalia has discovered that while the images may accurately represent the next-generation iPhone if earlier leaks are authentic, these new images are actually 3D renders created and posted by a Flickr user. Hur-dur! Of course they match the 9to5Mac photos — the flying Dutchman admitted to as much! FoxNews reports: “The images are a series of renderings Hajek created and posted to his Flickr site based on leaked images he had seen on various tech websites.”
The question here isn’t if BGR has any credibility left — I think that question was answered last year. The real question: is that back plate we’ve seen of the iPhone 5 really going to be what Apple churns out in the second half of 2012?
I am becoming increasingly skeptical.
Leading up the WWDC, the appearance of those iPhone 5 parts were more compelling, since there was the chance that Apple had managed to pump out tons of iPhone 5 parts ahead of the WWDC, that Chinese supplier managed to get his hands on some of them, and they were going to be ready to roll for a July release. But now that the WWDC keynote has come and gone without the iPhone 5 announcement, the increasingly unlikely it becomes that those parts are real.
The only other time we, the consumers, ever got a sneak peek at a new iPhone was when the iPhone 4 was left in a bar. And even in that case, the form factor of the iPhone 4 was still be hidden — even that late in the product cycle. If the iPhone 5 is still months away, what would the likelihood be that sundry iPhone form factors are floating around Asia?
Not very likely.
So, in a way, this is good news for those who were kind of not liking the look of those iPhone 5 photos from 9to5Mac. The longer it takes to finally get to the iPhone 5 announcement, the less likely we should anticipate that it is going to look like that thing.
By Michael Nace