Despite being embroiled in a patent litigation gambit by Apple, Samsung’s highly anticipated Galaxy S 3 is set to be released on July 6th via AT&T in the U.S.. July 6th would have been a nice release date for the iPhone 5.
If you read the news today regarding the ongoing Apple-Samsung patent litigation, it certainly doesn’t look good for Samsung. Just scanning over 9to5Mac, I see that a judge has rejected Samsung’s request to have an injunction removed on their Galaxy Tab 10.1, thanks to the aggressive court room maneuvers from Cupertino lawyers (and a $2.6 million bond). In a separate article by Jake Smith, it is reported that Google and Samsung are going to work together more closely to counter Apple’s aggressive litigation efforts to keep Samsung’s mobile products out of the U.S. marketplace.
And yet, in spite of all this adversity, the Samsung Galaxy S 3 is set to debut in AT&T stores on July 6th, in spite of Cupertino’s efforts to ban the GS3 from the U.S., with Sprint already offering the device, and Verizon to follow suit next week.
Boy, doesn’t July 6th seem like a good date for the iPhone 5 to have been released?
You’ll recall that, back in 2010, this was just around the time that the landmark iPhone 4 was officially released. On June 24th, 2010, the release of the iPhone 4 marked a complete overhaul of the 3GS and the start of a new generation of mobile computing — with the refreshed 4S continuing the lifecycle of the iPhone 4 well beyond what tech pundits and enthusiasts ever expected.
For as much as the iPhone 4 and 4S still remain the flagship smartphone design for Apple and its best-selling mobile design, the device is now seen as outmoded — particularly now that the GS3 has fully arrived on the scene.
According to IBT, the GS3 was actually set to be released in the last week of June, but because of incredibly high demand, its official in-store release date had to be pushed back. Apple enthusiasts are balking at the notion that the GS3 will even come close to taking on the iPhone 5 in terms of bulk sales, but there is no doubt that Samsung has managed to capitalize on the long wait for the iPhone 5 and disenchantment among hard core tech enthusiasts who have kept the GS3 in consideration since the disappointment of the iPhone 4S release in 2011.
Consumers will have to simply grin and bear it as the GS3 will take center state in the top-tier smartphone market for at least the next few months. While there have been rumors of an August iPhone 5 release date, you’ll recall similar rumors abounded in 20112 — for for an August release, then a September one. But with the passing of the WWDC event in June, most continue to believe that Apple will seek to reprise its iPhone event in early October.
In the meantime, how many GS3s will Samsung sell? How many iPhone users will decide to try the GS3 now as opposed to waiting for the phantom iPhone 5? To the average consumer, that wouldn’t seem like an important question. But if Samsung continues to edge their way toward the top of the smartphone market, Apple could someday see the loss of their dominating presence in the tech marketplace.
One gets the sense that there is a comfortable haughtiness that pervades Cupertino these days — that they can release the iPhone 5 and any other device whenever they damn well please. This may not be the case — the delays and extended release schedule for the iPhone 5 might actually be the result of other issues — but since Apple keeps all of us in the dark, we’re only left with impressions. And if this sentiment continues to grow, the GS3 could very soon become the most popular smartphone design on the market.
By Michael Nace