Where there’s smoke, there’s fire. Evidence that engineers at Cupertino are testing iPhone 5 units is showing up in server logs, just as we saw with the New iPad prior to launch.
You’ll recall back in the Spring that the New iPad showed up in some Ars Technica server logs, just prior to the big announcement. It set into motion a theoretical model for their production cycle: Apple designs, then they test, then they produce, then they test again, and then they mass produce. Today, we’ve got new evidence that we’re in the next-to-last stages of production for the iPhone 5.
The rumor comes by way of TechCrunch, who, along with a few other tech media sites, have been pushing hard on the September 12th announcement date. They claim that a tipster has tipped them off to the iPhone 5 showing up in server logs:
“A few short days after rumors began swirling that Apple would hold this year’s fall event on Sept. 12, a reliable source just sent a screen grab of a next-gen iPhone popping up in his/her/its server logs.
We weren’t able to glean any other info from the one session the prototype iPhone was engaged in, but the naming convention falls in line with what others have previously reported. It remains unclear if the iPhone 5,2 will go into production – as opposed to the iPhone 5,1 – or whether it will remain an internal-only test unit.”
Sadly, that is all we have to go on from TechCrunch.
It would be nice to know where the tip and purported server logs come from, since the previous server log report from Ars Technica was bolstered by the fact that Ars Technica is a reputable media outlet. It remains to be seen why the source would not want to publicize whose server logs it is, unless the logs come from an Apple partner, such as one of their mobile network providers or a top retailer, like BestBuy.
What is compelling, however, is that it fits into the pattern we saw with the New iPad, along with all of the other recent reports, such as the Sharp displays shipping for August production. One of the most difficult things to discern with Apple are their patterns, since they always appear to deliberately change them up in order to keep speculation and mystery high on their future product releases. But the good news is that it is exceedingly difficult to test new products on the Internet without traces of them showing up, meaning that there will always be clues left behind of where a new iPhone or iPad may have visited.
So, there’s no doubt that excitement is building — or should be building — for the impending iPhone 5 release. But now that we’re so close, I think there is one kind of philosophical question to ask:
Are you still extremely excited about the iPhone 5? And if you’re not, why aren’t you? Is it because we ostensibly know what it’s going to look like already? Is it because we’ve been waiting for it for so long that you’re kind of burned out? Is it because you just don’t like Tim Cook’s face? Or are you really jazzed about it?
And one more thing: we haven’t talked much about the name of the next iPhone recently. Do you think Apple will go with the “New iPhone?” “iPhone 5?” “iPhone 6?” Or something else entirely?
By Michael Nace